Independent review

Roofr review.

Roofr is a shortlist candidate for roofing contractors that want measurements, proposals, invoices, work orders, job boards, e-signatures, payments, and production workflow in a transparent pricing model.

82/100

Best for

Roofers that want estimates, proposals, and measurements

Starting price: Free plan; paid from $109/month

Reviewed by TradeToolFinder Editorial Team - Last verified: July 22, 2026. Pricing checked: July 22, 2026.

Primary source: official product information

Buying decision

Short answer

Put Roofr on your demo list if your operation matches "Roofers that want estimates, proposals, and measurements". Compare it against the alternatives below before signing, because pricing, onboarding effort, and workflow fit can change the real value quickly.

Check pricing context → Compare alternatives →

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Strengths

Official pricing page publishes Starter, Measure+, Essentials, and Scale prices
Unlimited users on listed plans can simplify team cost modeling
Strong draft fit for estimates, measurements, proposals, job boards, invoices, and signatures

Watch-outs

Measurement reports are pay-as-you-go and should be modeled separately from subscription price
Some production and reporting features require higher plans
Real product screenshots should be kept current with local verified files

Who Roofr is for

Roofr is a shortlist candidate for roofing contractors that want a connected workflow for measurements, proposals, job boards, invoices, work orders, documents, e-signatures, and payments.

What to verify in a demo

Order or review a measurement report, create a proposal, convert it into a job, send documents for signature, create an invoice, collect payment, and check whether the job board supports your sales-to-production handoff.

Pricing notes

The official Roofr pricing page currently lists a free Starter plan plus paid Measure+, Essentials, and Scale plans. Measurement reports are charged separately per report, and annual billing can change the effective monthly price. Before buying, confirm current plan names, report costs, SMS add-ons, QuickBooks access, and production features.

Editorial checklist

Keep screenshots current, verify the pricing table, compare Roofr's transparent pricing against request-pricing competitors, and clarify when Roofr is best for measurement/proposal-led roofing teams.

Alternatives